Content Development Philosophy

Cengage Group enriches the relationship between educators and students by advancing the way students learn. We strive to help millions of people achieve their education and career goals and lead choice-filled lives.

What is Cengage Group's content development philosophy? 

As one of the largest education companies in the world, we are committed to developing quality learning materials that provide educators and learners with the content and tools they need to succeed. We are dedicated to creating and curating comprehensive, high-quality educational content that prioritize pedagogy, learning design principles, learning objectives and academic integrity.

How does Cengage Group bring this content development philosophy to life?

Fostering Learner Connection: We strive to develop content that reflects a broad spectrum of experiences and perspectives so that the millions of learners we serve find relevancy and connection in our content and products. We do this by highlighting different views and sources of authorship, being intentional in our learning design and recognizing biases. This approach allows us to create learning experiences that resonate with learners and educators around the world.

Engagement with Experts: We engage with a global network of experts who provide invaluable insights and direction. These experts are able to provide meaningful guidance related to their specific areas of expertise, ensuring our content is accurate and authoritative.

Adherence to Standards: We adhere to education standards and requirements set by relevant education agencies. This ensures that our content meets applicable learning requirements while upholding our commitment to pedagogy, learning design principles, learning objectives and academic integrity.

Training and Development: We train our teams in learning design principles and accessible design. This training equips our teams with the skills to develop materials that are engaging, effective and accessible to all learners.

Continuous Improvement: We are committed to continuously improving our offerings. We assess our current and upcoming copyright products to ensure they meet our quality standards and adhere to educational guidelines. Additionally, we use customer feedback and the expertise of our teams to guide improvements, ensuring that our materials remain current, relevant and impactful. This includes engaging third-party industry experts when deemed appropriate.

Download a PDF of our Content Development Philosophy here